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For industrial SMEs

Great product.
No marketing engine.
Let's fix that.

50–200 people, solid clients, real expertise — but marketing is still a brochure and a trade show. That's what RUTTENS+ changes.

Decades of expertise, and marketing that never left the brochure. We built the engine and handed it over — the team now runs it without a new marketing hire. Industrial SME. See the results →
What you get in 90 days
  • 5–20% more qualified leads from a structured marketing system
  • A pipeline you can show the board with clear numbers and next steps
  • Real outbound + LinkedIn presence that competitors don't have

Ranges based on typical client outcomes. Final numbers depend on your starting point — covered in the free 20-min call.

€45K
New pipeline in 6 weeks · Belgian industrial, €12M turnover
3 → new EU markets
Structured GTM for EU expansion · 110 FTE industrial
90 days
From first scan to a working pipeline engine
€0
Wasted on agencies that can't explain their results
📋

"Our marketing is still a PDF brochure and a stand at trade shows twice a year."

🔄

"The MD is still handling most sales relationships. It's not scaling and everyone knows it."

❓

"We've tried agencies but they don't understand our sector and can't explain the results."

Your Sector

Built for industrial B2B

Manufacturing Logistics & Supply Chain Cleantech & Energy Engineering Services Professional Services Construction & Real Estate Healthcare B2B IT & Managed Services
Recommended Path

Start simple. Build fast. Own it.

Clear ICP, a pipeline that doesn't depend on the MD, a content engine that generates leads on autopilot. That's exactly what RUTTENS+ builds.

1
🔍 Diagnose — Pipeline score + written diagnosis of your 3 biggest pipeline gaps. Know what's broken before spending more.
2
⚙️ Build — ICP, positioning, outbound system, CRM built and handed to your team. New pipeline in 90 days.
3
🔒 Embed — Fractional CMO embedded while you build your team. Runs without you, without a bloated agency.
Get your Pipeline Score →
Your profile
MD · GM · COO
Manufacturing · Logistics · Cleantech · B2B Services

80–300 people. Great product. Marketing is still a PDF brochure and a trade show. You know something needs to change. You just need someone senior who's done it before.

Strategy + Execution System · Europe-wide

What you get

  • Clear ICP — who to target, what to say, which channels to use
  • Pipeline system that doesn't depend on the MD
  • LinkedIn + email outbound that generates qualified meetings
  • Agency audit — stop paying for what doesn't work
  • Content engine the team can run without a marketing hire

What Changes

Before RUTTENS+ → After 90 days

Before
✕Marketing = PDF brochure + two trade shows per year
✕MD still running most sales relationships
✕Agencies don't understand the sector, can't explain results
✕No pipeline visibility — nothing the board can read in 60 seconds
→
After 90 days
✓LinkedIn + outbound generating qualified meetings every week
✓Pipeline visible — team runs it without the MD in every deal
✓Zero wasted agency budget — we identify and cut what doesn't work
✓Board-ready dashboard — one page, three numbers, updated weekly

Your Path

How we build your revenue engine

1
🔍 Diagnose
SCAN
1-hr call + written diagnosis. We identify your 3 biggest pipeline gaps before any spend.
→ Clear diagnosis in 1 week
2
🔍 Diagnose
LAB
Full GTM audit. ICP, positioning, pipeline gaps, agency review. 2 weeks.
→ Cut waste, focus on what works
3
⚙️ Build
MAP
Full GTM strategy built and handed to your team. ICP, messaging, channel plan, CRM. 3 months.
→ Team owns the engine

Ready to build the engine?

Start with the SCAN — 1-hour call + written diagnosis of your 3 biggest pipeline gaps.

Get your Pipeline Score →

What Peers Say

From business leaders who needed real execution

Leaders who needed structure, focus and commercial discipline — fast.

"

Phil brought structure, pace and clarity to a complex challenge. Within 3 weeks he designed a full 13-week GTM programme — ICP, sales enablement, campaigns, CRM — coordinating 7 people throughout.

Rigorous. Execution-focused. Genuinely commercial.

LOUIS LANGEROCK
CEO · AYA Energy · 2026 (current client)
"

He didn't just advise — he rolled up his sleeves.

His strategic thinking and ability to connect high-level strategy with practical execution made all the difference. Any organisation would be lucky to have Phil's guidance.

ARNE POHLMAN
CEO · FocusEconomics · 2025
"

One of the best marketers I've had the pleasure of meeting. Rock solid foundations. Growth mindset. Eye on technology.

I count on Phil as my go-to for marketing and revenue insights. I always learn from him.

RICHARD WASHINGTON
Founder · Tick Talent · 2025
View all LinkedIn recommendations →

For SME Leaders · Free Playbook

A practical AI playbook that frees budget — not more tools.

Around €800/month vs up to €100K/year in headcount (~10%). 90-day rollout, ROI first.

€100K
up to · budget freed
6
layers
90
days

Layer 1

Layer 2–3

AI-Augmented GTM Guide

Get free guide → Or get your Pipeline Score →
Philippe Ruttens
Prefer a quick chat?

Want to just talk first?

Not ready to book yet? Send me a message — I'll point you to the right next step, even if that's not RUTTENS+.

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